A Jewish version of the wildly popular Christmas Elf on the Shelf: This festive company has sold over $7 million in retail sales in just 5 years since airing on Shark Tank. Moshe the Mensch tells the story of Hanukkah and is designed to bring families together for Hanukkah and promote the values of being a Mensch or good person. The Mensch family started with just Moshe and now includes 8 new products.