Safe and Simple Fire Starter: This company is on fire with $7.5 million in retail sales in just 3 years since airing on Shark Tank! InstaFire is the safest and most powerful fire starter. Made from a patented blend of all natural products, it is perfect to light campfires, prepare charcoal briquettes, or as a safe and reliable fuel source for cooking while camping or in emergencies. InstaFire will even float and burn on water and can withstand winds in excess of 30 MPH. They started with 2 products and now they have 31 new products with more to come!